From Media Daily News (picture courtesy of Nielsen):

"Nielsen (the world’s leading information and measurement company), which has faced charges that it under-counts minority viewers, has extended the campaign that informs African-Americans, Hispanics and Asian-Americans about its data collection processes and diversity efforts. In a series of microsites, Nielsen acknowledges recruiting minorities for its audience panels can be challenging, but says it "takes great pains to ensure we have diverse representation" in information gathering.

Separately, it touts internal efforts to hire a diverse workforce and build a corporate culture that "embodies and supports" multiculturalism."

So Nielsen's goal is to "better educate and inform our ethnic communities of Nielsen's outreach initiatives and services as well as why their opinions and preferences matter." They are also making efforts to hire a diverse workforce.

Is this laudable?  I look at their senior leadership and count 14 white men out of 20 spots. 2 women. 3 Latinos. 1 black man.

I'm torn on this one - thumbs up for effort or thumbs down for execution?  Mine's to the side right now.