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Thursday August 28, 2008

Say to Play

Cubicle Man

Here is an excerpt from a New York Times article regarding the rationale behind why the LPGA has instituted its English requirement:

In fairness, comparisons between the L.P.G.A., an independent organization not affiliated with the PGA Tour, and other sports bodies are imprecise. The L.P.G.A., much like the PGA Tour, is a group of individual players from diverse backgrounds whose success as an organization depends on its ability to attract sponsorships from companies looking to use the tour for corporate entertainment and advertisement.

Rarely are N.B.A. players called upon to play one-on-one with a corporate executive whose decision to write a sponsorship check is predicated on whether one had a good time shooting free throws with Kobe Bryant.

In other words, the LPGA needs these international players not only for their ability to excel at golf but also for their ability to excel at drawing in the sponsorship dollars by actively mingling and schmoozing with corporate executives.

But if the LPGA’s claim is actually credible, all I’d like to ask them is this:  Even with the years of English training, have you ever tried to carry on a meaningful English-only conversation with a FOB???

Now, if you’re a FOB and you’re reading this, please don’t be offended.  I don’t mean to belittle you in any way.  I love FOBs.  Some of my best friends are FOBs.  Even my parents are FOBs.  But, let’s face it, your guys’ grasp of the English language and American social phenomena is somewhat limited.

Granted that the current international players on the Tour are of varying English proficiency, for the LPGA to demand within four months, without warning that these players acquire not only the English proficiency but also the American cultural and social proficiency to induce these stodgy, white, male corporate execs (generally speaking) to open up their checkbooks in the style of a hobnobbing session with Kobe Bryant is not only unreasonable, it’s darn near impossible. 

I’m sorry, but you’re setting these players up for failure by setting the bar so high that failure is nearly assured.  And perhaps, that is their intent, as golf, it seems, is probably the only remaining mainstream sport out there that still has yet to fully break from its bigoted and aristocratic past.  As an example, I remember the stories my father, who is a golfing fanatic, used to tell me about country clubs in the South that remain even to this day “Whites Only”.  And who can’t forget the fried chicken comment directed towards Tiger Woods by Fuzzy Zoeller in the 1997 Masters tournament? 

At a time like this, it’s hard not to be reminded of those comedy films we all watched growing up, where a cabal of cool, jock fraternities, in being so threatened by one particular nerdy/uncool/outcast fraternity, take it upon themselves to have the misfits revoked from the Greek system by instituting a new accrediting process that only they-–the cool ones--can pass. 

And when taking into consideration the fact that the LPGA has yet to even come up with a process or standards to even measure the English ability of these international players, the analogy and the hidden dynamics at play become that much clearer and ridiculous.

 

4 comments

Comments

  • Mar 19, 2009 10:54am - Sean Leong
    I don't even like golf that much, but it's unbelievable in this day and age that a sporting association could even come up with such an asinine and obviously race/culture based criteria for playing a sport. Shame on them. While it seems perfectly reasonable for the organization to be able to better market a player that speaks the same language of a host country - what's inherently wrong with using translators? Are Americans really unable to read subtitles or listen to a translator doing a live translation?
    Let's not kowtow to the lowest common denominator please LPGA!
  • Nov 28, 2008 10:48am - David Eng
    If the LPGA requirement is truly just to drum up sponsorships, then perhaps the players should brush up on Korean (Sponsor: SamSung), Japanese (Sponsor: Mizuno), Chinese (Grand China Air) , Spanish (Sponsor: Corona, Grupo Modelo) and French (Sponsor: Evian, Danone Group). These are some of LPGA sponsors on the 2008 season.
  • Sep 26, 2008 1:17am - Nam

    I think this is a load of crap. Does Ichiro and Matsui (baseball) speak fluent English? Have you ever seen Yao Ming (basketball) speak fluent English? Why does one have to speak English if they want to play Golf? Golf, like Tennis, is international players from all over the world play tournaments all over the world. Just because they are not marketable in the USA, that does not mean that they are not marketable in their own countries. (this is my rebuttal to the powers that be in GOLF) So, I guess the sponsor issues for having to speak English is not really the underlying issue. Maybe the PGA/LPGA could just come out and tell the truth.... something like, "there are too many good Korean people in the PGA/LPGA, and this is making it very difficult for other upcoming American/International players to make the cut, limiting the chances of exposure for other players (non-Korean)." However great this might sound, this is still directed towards a specific minority group that happens to have the majority of golfers.

    my 2 cents worth.
  • Aug 29, 2008 7:58pm - Chen
    This is obviously pointed directly towards Asian players.

    Go after them for restraint of trade.

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