Luvana International is managed by the dedicated group of the "Movement of Kalinga Social Help", who have taken up the task of placing the Kalinga school of arts and crafts on the International Map of handicrafts. The objective of Luvana International apart from providing a marketing channel for the artisans, is to bring about vibrancy in the handicrafts of Orissa by introducing new designs and develop the skills of the artisans to the meet the new tastes of the ever changing World. Luvana international's head office is situated in Cuttack, the 'Silver City' of India.